14 hours per week saved using Managed Accounts

Advisers using managed accounts are saving on average, 14.4 hours per week in administration and compliance work, according to new research by BT.

The research also found that this time saving for advisers who recommend managed accounts, provided them with the ability to service more clients, potentially enabling them to generate additional revenue of $45,000 per annum from advice fees.

BT’s National Manager of Product Development, Russell Brinckley said the findings demonstrate why the take up of managed accounts is growing so rapidly, as advisers seek new ways to save time, reduce paperwork and have more time to spend on holistic advice.

According to Brinckley, the areas that advisers increasingly want to focus on are:
  • ongoing client engagement (61 per cent);
  • building efficiency in their practices (53 per cent); and
  • client acquisition/prospecting (45 per cent).
According to the Investment Trends April 2017 Planner Direct Equities & Managed Accounts Report, use of managed accounts has increased for the fifth consecutive year, with one-quarter of advisers (26 per cent) now recommending these solutions, up from 22 per cent in 2016 – the largest year-on-year increase to date.
Intention to recommend managed accounts is also strong, with a further 20 per cent of advisers intending to recommend managed accounts in the near future.

“Despite historic perceptions that managed accounts are the domain of high-net-worth (HNW) clients, advisers are increasingly seeing opportunities for managed accounts among their broader client base,” Brinckley said.

The BT research, which was undertaken by Investment Trends, showed advisers had a wide range of reasons for recommending managed accounts, but the most popular were:
  • investment transparency (64 per cent);
  • greater practice efficiency (62 per cent); and
  • access to professional investment managers (46 per cent).
“We think managed accounts are the natural next step in practice efficiency, providing advisers and licensees the opportunity for scale, to be more nimble and to deliver more personalised advice to more clients,” Brinckley said.

Advisers who recommend managed accounts
  • 46 average age
  • 114 average number of active clients
  • 18 average number of clients acquired in last 12 months
  • $65m average FUA

Next Events

IMAP's 2024 Advice in Action Conference

In 2024 this IMAP Advice in Action Conference puts the use of technology and digitisation in the spotlight for Advisers & Clients

Reaching "best practice" level in a digitalised advice business is a challenge to every advice practice.. our speakers will help you get on the right page by exploring

  • Getting centred on platforms' roles in helping your busienss to grow
  • How to go paperless for new & emerging clients, and provide relevant service to existing clients
  • Helping the next generation be safer for their financial future
  • Making the most of multi-generational relationships with families and more...


23rd July 2023 - Melbourne CBD - "Zinc"
25th July 2023 - Sydney CBD - "Amora on Jamieson


IMAP's 2024 Advice in Action Conference

‍The IMAP Retirement Masterclass is held in the mid afternoon following the Sydney IMAP Advice in Action Conference

‍The IMAP Retirement Masterclass is hosted by BlackRock and addresses all the issues that are important to understanding how to serve this critical market:

Seats are limited to 40 people

  • Portfolio construction for income stream portfolios
  • What are retirees’ key emotional issues? 
  • How will the Industry Funds look to dominate this critical segment
  • How can practices develop effective strategies to address this market?
  • What are the true multiples of capital they need? 4 times, 10 times or 25 times?
  • How should you engage with retirees so they understand how you can help? 

Hear from leading experts who can help you shape your strategy to meet the needs of the retiree market.

James Kingston – Head of Retirement, BlackRock on what they are doing to assist advisers in  this market here and globally

Ashley Owen – former CIO Standford Brown and leading writer on how to help clients determine their personal spending capacity and the impact of changing life expectancy 

Ben Hillier – Director Retirement AMP, on what retirees think about wealth transfer and the regulatory changes you need to understand

Jonathan Scholes – Head of Advice Findex on the reality of serving this market every day, in person, at scale  


2.30pm 25th July 2023 - Sydney CBD - The Hart Room level 1 "Amora on Jamieson"


IMAP's Managed Account Awards 2024 are here.

Optimising Clients' Portfolios in 2024

The IMAP 2024 Managed Account Awards provide our industry the opportunity to recognising best in class for Managed Account Licensees, Boutique Licensees, Innovators, and Investment Asset providers plus Responsible Investing Portfolios.

The Awards have showcased a wide range of providers who are recognised for their work and accomplishments. (see IMAP Past events for more details)

Entries are now closed and judging is commencing - the finalists in each category will be announced on 1st August 2024

IMAP wishes everyone the best and please ask the Awards team how we can help

IMAP's Managed Accounts Central  exhibition is at the FAAA Congress 2024 in Brisbane

IMAP's Managed Accounts Zone exhibition is at the FAAA Congress 2024 in Brisbane

IMAP's Managed Account Zone enables advisers to talk with a selection of managed account service providers to ask questions and find out how effective implementation of managed accounts may be of benefit to your advice practice.

The FAAA 2024 Congress is being held in Brisbane from Wednesday 27th to 29th November 2024, and this year we welcome the following managed account providers exhibiting at the Managed Account Zone

The 2024 Managed Account Central features

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