14 hours per week saved using Managed Accounts

Advisers using managed accounts are saving on average, 14.4 hours per week in administration and compliance work, according to new research by BT.

The research also found that this time saving for advisers who recommend managed accounts, provided them with the ability to service more clients, potentially enabling them to generate additional revenue of $45,000 per annum from advice fees.

BT’s National Manager of Product Development, Russell Brinckley said the findings demonstrate why the take up of managed accounts is growing so rapidly, as advisers seek new ways to save time, reduce paperwork and have more time to spend on holistic advice.

According to Brinckley, the areas that advisers increasingly want to focus on are:
  • ongoing client engagement (61 per cent);
  • building efficiency in their practices (53 per cent); and
  • client acquisition/prospecting (45 per cent).
According to the Investment Trends April 2017 Planner Direct Equities & Managed Accounts Report, use of managed accounts has increased for the fifth consecutive year, with one-quarter of advisers (26 per cent) now recommending these solutions, up from 22 per cent in 2016 – the largest year-on-year increase to date.
Intention to recommend managed accounts is also strong, with a further 20 per cent of advisers intending to recommend managed accounts in the near future.

“Despite historic perceptions that managed accounts are the domain of high-net-worth (HNW) clients, advisers are increasingly seeing opportunities for managed accounts among their broader client base,” Brinckley said.

The BT research, which was undertaken by Investment Trends, showed advisers had a wide range of reasons for recommending managed accounts, but the most popular were:
  • investment transparency (64 per cent);
  • greater practice efficiency (62 per cent); and
  • access to professional investment managers (46 per cent).
“We think managed accounts are the natural next step in practice efficiency, providing advisers and licensees the opportunity for scale, to be more nimble and to deliver more personalised advice to more clients,” Brinckley said.

Advisers who recommend managed accounts
  • 46 average age
  • 114 average number of active clients
  • 18 average number of clients acquired in last 12 months
  • $65m average FUA

Next Events

IMAP's 2025 Advice in Action Conference July 2025

IMAP's Advice in Action Conferences July 2025 Melbourne & Sydney

 2025's Advice in Action presents the essential advice business toolbox for Advisers

Running a successful advice business is both challenging and complicated, and Advice in Action takes an in-depth look at the priorities to have in your tool box.

  • Business optimisation,
  • Emerging advice technology
  • Analysing your practice
  • Pros and cons of in-house portfolios
  • High Net Worth clients
    and more...

When and Where

Melbourne
Tuesday 22nd July 2025 RACV Club

Sydney
Thursday 25th July 2025 - The Paradox Hotel (previously named Raddisson Blu)

The Conferences are each "Legislated CPD Accredited' for 5 hours (approx)

REGISTER BY FRIDAY 4th JULY 2025 FOR EARLY BIRD DISCOUNTS ON REGISTRATION

 

IMAP's 2025 Managed Account Awards 2025

Entries now closed. Finalists to be announced on Monday 4th August

In it's 8th year the IMAP Managed Account Awards recognises excellence, client service, professionalism, and best practice in  the Australian managed account industry.

IMAP encourages boutique and larger licensees, investment providers, and innovators to enter to showcase our industry to investment advisers, their clients and all participants in our industry

Award Categories are:

  • Licensee Managed Account Portfolios (balanced portfolios)
  • Boutique Licensee Managed Account Portfolios( balanced portfolios)
  • Investment Asset Classes (Australian Equities / Australian Equities Small Cap
    International Equities / Multi Asset / Fixed Interest)
  • Responsible Investing Portfolios (balanced portfolios)
  • Retirement Portfolios
  • Innovation in managed accounts

Enquiries to Jenny Phimleut IMAP Program DIrector on  

IMAP's Managed Accounts Zone exhibition is at the FAAA Congress 2025 in Perth

 
IMAP's Managed Accounts Central  exhibition is at the FAAA Congress 2025 in Perth
IMAP's Managed Account Zone enables advisers to talk with a selection of managed account service providers to ask questions and find out how effective implementation of managed accounts may be of benefit to your advice practice.

The FAAA 2025 Congress is being held in Perth from Tuesday 18th to Thursday 20th November 2024, and this year we welcome the following managed account providers exhibiting at the Managed Account Zone

The 2025 Managed Account Central features

  • Centric
    https://www.centricwealth.com.au
    (provides advisers with a comprehensive platform to configure, collaborate and manage client portfolios)
  • Elston Asset Management 
    https://www.elston.com.au
    (
    provides advice, investment and wealth management services)
  • Infinity Capital Solutions
    https://infinitycapitalsolutions.com.au

    Infinity is part of the Viridian Financial Group, with a team of over 40 investment professionals havign significant expertise in investment and portfolio management and combined assets under management of A$5.0 bn

  • Innova Asset Management
    https://innovaam.com.au/
    (Are professional portfolio managers working with financial adviser to provide advice and dealing services on the managed accounts and portfolios that they are engaged to manage).
  • InvestSense
     https://www.investsense.com.au/
    (partners with licensees and advisors to deliver managed account solutions for their clients)
  • Lonsec
    https://www.lonsec.com.au/
    (connect financial advisers, fund managers and super funds with the tools, data and insights to make better investment decisions)
  • Milliman
    https://au.milliman.com/
    (risk management and retirement experts)
  • North
    https://www.northonline.com.au/adviser
    (
    provides a wrap platform for advisers and their clients)
  • Philo Capital 
    https://www.philocapital.com.au/
    (a third party MDA Provider, supplying advice businesses with tailored, and "off the shelf" managed discretionary account solutions)
  • Resonant
    https://www.resonantam.com.au/
    (Resonant is an Investment Consultant & specialist SMA Manager based in Sydney. Resonant provides institutional grade investment expertise to planners and wealth managers)

Contact us

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Phone
0414 443 236