Managed Portfolios: A sound investment in your clients and your business

Hub24 considers the growing trend of managed portfolios overseas and the significant benefit they offer clients, advisers and practice staff.

It’s no secret that financial advisers are under increasing pressure to grow their business, which means focusing on revenue growth and profitability, as well as delivering quality financial product advice to their clients in the context of an increasing and ever-changing regulatory and compliance environment.

Most importantly, advisers are looking for ways to add value for their clients.

Following improvements in technology, managed portfolios have the potential to streamline administrative operations and deliver measurable gains to clients, and advisers, in terms of outcomes and costs.

Uptake of new technologies – especially those that challenge the status quo – can often be slow, and despite their many benefits, research by CoreData¹ suggests only one-third of advisers in Australia are using managed portfolios within their practice. A lack of understanding about the potential benefits available and how platforms are delivering these solutions is often a key impediment to their take-up, yet the concept is remarkably straightforward.

In essence, a managed portfolio is a package of a diverse range of investments, which may encompass traditional managed funds, and listed securities, including exchange traded funds and listed investment companies, as well as cash-based assets, such as term deposits, that is managed by a professional investment manager within the framework of an investor directed portfolio service (IDPS) or super wrap platform.

The client can provide a standing instruction in relation to the investments in the managed portfolio – so those investments remain investor directed. Those investments, however, typically reflect the investment strategy developed by a professional investment manager, who is responsible for the development and ongoing monitoring of the investment strategy of the managed portfolio. This means investment rebalancing and reallocation of investments within the managed portfolio can occur seamlessly as and when required.

There can be important benefits to the client of holding such a portfolio: exposure to a broad selection of asset classes enabling risk management and the pursuit of growth objectives, access to professional investment managers, and the potential for tax efficiencies that are not available through investing in traditional managed investment schemes.

For advisers, the ability to collaborate, outsource or partly outsource investment management in accordance with a client’s standing instruction, can provide new opportunities to reduce or remove some of the burden associated with records of advice (ROAs).

The ability to construct managed portfolios that can speak to the needs of different types of clients, while reducing the administrative burden, has the potential to enable a greater focus on the core function of providing holistic planning and strategic advice for their clients.

Next Events

IMAP's Direct Indexing Conference 2024

IMAP Direct Indexing Conference 2024

IMAP Direct Indexing Conference focuses on topics including
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Registration is free - please use the "Registration" buttons for either Melbourne or Sydney below

Melbourne Monday 18th March 2024 (2pm to 5pm) 

Sydney Thursday 21st March 2024   (2pm to 5pm)

Please note that registrations are limited, and if you are unable to register please contact Jenny Phimleut IMAP Program Director on

P: +61 2 8003 4147 or email

Please also note that this conference is being held on the same day and location (but different rooms) following the 2pm conclusion of the above IMAP Portfolio Management Conference.
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For more information on the conference program, speakers and registering for the Conference please use the Register button for your city of choice below:

Melbourne - Monday 18th March 2024 
or Sydney - Thursday 21st March 2024
Please note that Early Bird discounts are available 29 February 2024
IMAP Specialist Webinar Series - AI and its Impact on Advice, Portfolio Management and Investment Management

IMAP Specialist Webinar Series - Making a Success of Introducing a Managed Account Program : Lessons from Experience

Join us  at midday on each of the 3 days to hear from experts on AI and its Impact on Advice, Portfolio Management and Investment Management

Registrations now open please use Registration Button below you only need to register once for the series of 3 webinars the same link will work for all 3 webinars

Webinar Series CPD Accredited for 3 hours approx

Monday 19th February 12PM AEDT 
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Glenn Calder - Viridian Financial Group

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Tuesday 20th February 12PM AED 
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Webinar Series CPD Accredited for 3 hours approx


Wednesday 21st February 12PM AEDT 
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Cameron Gleeson - Betashares

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