Client portal key battleground for platforms

Platform provider netwealth has maintained its number one position in terms of overall platform functionality, followed by HUB24, Colonial First State FirstWrap, Asgard eWRAP and Macquarie Wrap (including Perpetual Private Wrap).

This was one of the key findings coming from the annual Investment Trends 2016 Platform Benchmarking & Competitive Analysis Report, which compared 19 leading platform and wrap providers operating in Australia.

Commenting on the report, Investment Trends senior analyst, King Loong Choi said that unlike previous years, where platform providers’ development budgets had been primarily spent on compliance costs, the 2016 analysis revealed a marked shift towards innovation.

“After two years of hibernation and a focus on compliance, platform innovation has exploded in 2016,” Choi said. “Our latest analysis found platform providers’ development efforts have been centred around two themes: improving planner efficiency and raising client engagement.”
King Loong Choi
King Loong Choi
Examples include OneVue rolling out a full dashboard refresh that can be customised by users, to enhance planners’ efficiency by providing them with easier access to actionable information about their business and clients. While netwealth has started pre-populating its application forms with data from XPLAN, and HUB24 has built the ability to pre-populate applications from any system.

However, Choi said an important trend to emerge from the analysis was that of the client portal, which is an important part of the client engagement experience and a key driver of client retention.

He said the platform industry had recognised this, with many providers making enhancements to the client portal by broadening the functionality available and improving the experience for clients.

“There is room for providers to further enhance their client portal offerings,” Choi said. “Platform providers can further differentiate their offerings through the level of investment research available, transaction capabilities, adviser permissions, navigation and layout.”

Choi added that ease of access was another important aspect of client portals, and while mobile apps can help facilitate this, Investment Trends found that only three (AMP, HUB24 and Macquarie) of the 19 platforms it reviewed, actually provided this to planner clients.

Next Events

IMAP's Direct Indexing Conference 2024

IMAP Direct Indexing Conference 2024

IMAP Direct Indexing Conference focuses on topics including
  • What is Direct Indexing?
  • Direct Indexing: The international experience
  • Customised Ethical or ESG
  • Direct Indexing: Technology and Legal Constraints
  • Direct Indexing: Australian Landscape
Registration is free - please use the "Registration" buttons for either Melbourne or Sydney below

Melbourne Monday 18th March 2024 (2pm to 5pm) 

Sydney Thursday 21st March 2024   (2pm to 5pm)

Please note that registrations are limited, and if you are unable to register please contact Jenny Phimleut IMAP Program Director on

P: +61 2 8003 4147 or email

Please also note that this conference is being held on the same day and location (but different rooms) following the 2pm conclusion of the above IMAP Portfolio Management Conference.
IMAP's Portfolio Management Conference 2024 Optimising Clients' Portfolios in 2024

Optimising Clients' Portfolios in 2024

IMAP's Portfolio Management Conference looks at optimising clients' Portfolios and finding the right path to achieve investment goals in 2024 
For more information on the conference program, speakers and registering for the Conference please use the Register button for your city of choice below:

Melbourne - Monday 18th March 2024 
or Sydney - Thursday 21st March 2024
Please note that Early Bird discounts are available 29 February 2024
IMAP Specialist Webinar Series - AI and its Impact on Advice, Portfolio Management and Investment Management

IMAP Specialist Webinar Series - Making a Success of Introducing a Managed Account Program : Lessons from Experience

Join us  at midday on each of the 3 days to hear from experts on AI and its Impact on Advice, Portfolio Management and Investment Management

Registrations now open please use Registration Button below you only need to register once for the series of 3 webinars the same link will work for all 3 webinars

Webinar Series CPD Accredited for 3 hours approx

Monday 19th February 12PM AEDT 
Topic:  AI in Advice


Glenn Calder - Viridian Financial Group

James Wartho - FinTalkr



Tuesday 20th February 12PM AED 
Topic:  How is AI being used to enhance Portfolio Management?


Michael Strachan - Corinella Capital

Socrates Vossos - WealthPilot

Webinar Series CPD Accredited for 3 hours approx


Wednesday 21st February 12PM AEDT 
Topic:  Using AI in Investment


Cameron Gleeson - Betashares

Monik Kotecha - Insync

Contact us

This email address is being protected from spambots. You need JavaScript enabled to view it.


0414 443 236